Amidst all the counting how many balLin’ puns on our Linguistics or ways we can bread those poor cats, the ‘Lin‘sanity from the number of times the media can showcase their own chinks in the armor is telLing. While I was stoked that I got to witness a decent Superbowl parade (plus, you know the game’s always good when the adrenaLine comes within the last 10 seconds) and the entertaining commentaries on Twitter, I admit it was difficult to pick an impressionable commercial.
This just in though: M&M’s won the viewer vote in YouTube’s Ad Blitz 2012 Contest (yet the real winner was decided by whichever marketing survey you decide to believe):
I’m not sure whether the hype-kilLing was attributed to brands’ decisions to pre-release the Superbowl ads a few weeks before (and maybe I should have waited too), the global economy’s state and thus less budget to work with, or just playing it safe- but in that process, I think the level of creative efforts went down as well.
My dad, who’s definitely not as sentimental in that space, asked: ”Why do companies spend more (average of 3.5 million for a 30-sec. spot ) promoting a product when they should be improving product quality?” Typical cynical response (and Asian perspective)- but honestly, to this day, I don’t know the answer to this question.
To a lot of questions, actually:
- Is there such a thing as a stupid or a dumb question?
- Why is Google everywhere on the subway?
- Where is mobile advertising traveLing, especially next month?
- How loud will a Mountain Lion roar?
- Or this one upon stumbLing on Pinterest:
Sorting through Linty data is sort of like the feeLing of pure childish delight from peeLing the Elmer’s glue off my fingers. What to do with the vanity metrics, though, is another story…
And the science gets done.
And you make a neat gun-
for the people who are still alive.